A Casilin bath mat sells on properties a photograph alone cannot show: the grip of the anti-slip backing, the depth of the pile, the absorbency underfoot. Automated Commerce built a workflow that generates the infographic explaining that, mat by mat and colourway by colourway, from a single approved master design.
About Casilin
Casilin is a Belgian home-textile brand based in Waasmunster, East Flanders, part of the Ourson group and a family business since 1988. It makes bed linen, bath linen (including the Royal Touch and Como lines) and bathrobes, selling direct to consumers and B2B into shops, hotels, B&Bs, wellness centres and interior projects. Its Shopify catalog, a Dutch-language store shipping into Belgium and the Netherlands, runs to 714 products across 1,736 variants and 29 collections.
The challenge
Casilin sells its bath mats in many colourways, and every colourway needs the same explanation told again: the anti-slip backing, the soft pile, the absorbency. A photograph does not carry that information on its own, so it has to be added as a graphic. Producing that graphic by hand for every new colour is the kind of work that quietly consumes a design team's time.
How Automated Commerce helps
Automated Commerce built dedicated infographic-generation workflows for Casilin. One approved master infographic becomes the reference. For each new mat, the workflow reads that reference, pulls in the product's own information, swaps in the correct product image, and rewrites the callout text for that specific mat in Dutch, all while keeping the layout and typography identical to the approved design.
A generated Havana mat carries callouts like 'Stevige antisliplaag' and 'Zachte bovenkant', placed exactly where the master reference puts them. A second workflow family places the mat into a real bathroom scene, producing lifestyle shots of the product in use.
The result
The infographic workflow now covers a defined slice of the Casilin range.
- 64 production runs of the bath-mat infographic workflow, covering 36 products across the Havana, Elba, Luca, Brica and California lines.
- 274 workflow runs built for Casilin in total, 263 completed, across a build window from February to May 2026.
- 73 of Casilin's 714 products carry an AI-generated image, concentrated in the infographic and lifestyle-placement work.
- Casilin's catalog runs to 714 products and 1,736 variants across 29 collections, with 637 products carrying linked media (89%).